The local music scene is known for ballads, R&B, hip-hop, and alternative rock. But it has another side that often gets overlooked; brighter, more playful and irresistible—bubblegum pop. The genre quietly shaped a generation, threading itself through childhood, first crushes, and long afternoons with speakers turned up just a little too loud. In a country where music is so deeply embedded in life and culture, bubblegum pop brought color and lightness, turning ordinary moments into something a little more joyful, a little more alive.